Chinese Cartoon Was Accused Into the Errors: To Learn From the Disney

Chinese cartoon needs to learn from Disney, Which is an indisputable fact. Outsourcing services to foreign companies are certainly not the future direction of the Chinese animation industry. Professor Robin Jing who is the famous animation educator, also as the digital industry expert expressed his views on the development of Chinese animation. The exclusive interview with reporters happened at the 8th China International Animation. He mentioned that the 2011 China produced 435 animations which are about 260,000 minutes in total length. The quantity sufficient may prove the status of the Chinese animation States, but it is not sufficient to show that China is the animation power.
(1)"Manufacturing" and finally change to "create"
Robin Jing pointed out that as an animated film, if the story is mediocre, even if it has the coolest technology still could not save this film. Throughout the award-winning films in the international arena, and content is basically to win. He believes that China is not a lack of good story material, but some animated film adaptors did not take story writing and telling. The story of successful animated films must be domestic and foreign visitors are interested in and excited about. Domestic cartoon simply imitate the United States or Japanese animation style, it is impossible to succeed. China has an age-old history, combined with Chinese mythology, Chinese folk, as well as the daily life, then respect for Chinese culture, including a global framework to express and tell stories to audiences around the world. The only way to "Made in China" into the "Created in China" can achieve an international market position.
(2)Good piece of "sword"
"In China, there is a surprising situation, which produce a film only need two or three years, even less time to do it." Robin Jing pointed out that the international community a good animation movie generally requires a long time to produce, such as "Cars" took six years, "The Lion King” spend about six years, five years for" Kung Fu Panda ", and" Shrek " also for seven years. Why outstanding foreign cartoons to spend such a long time to finish?
Robin Jing summarizes several reasons. First of all, creating a cartoon must seek to find the best story; secondly, the role and the scene are demanding; at last, produce the effect need a procedure from multiple negation to sure. Outstanding foreign cartoons mostly repeatedly modified and denied before final completion. He asserted that the domestic animated film for a short time is difficult to get good box office in any place.
(3)Should appeal to adults
Robin Jing bluntly said, Chinese animation has entered a misunderstanding, which always thought that the animation is done for the children to see. He sharply pointed out that Chinese cartoons are not concerned for the foreign country. One important reason is the domestic cartoon to focus on children, while animated film in the United States and Japan is both ages.
Their animated films faced are not only the children, including more age levels. Because a film needs a huge investment, and it is not just for kids, which contains some jokes or humor that adult can understand. It hopes that a film can bring the whole family, so as to ensure cost recovery through the box office. Take Hayao Miyazaki as an example: Miyazaki's animated pursuit the harmony between man and nature, exploring the most pure and the good. Not only children like watching, young people are also sought after. But this animated film market in China is almost impossible.
And in the world the Disney produced a series of good cartoon characters, such as the Disney princess, Mickey Mouse, and so on. What’s more, it has formed a large industry: Disney toys industry. They you will find these lovely characters being a Disney plush toys or other styles.